Jen Kramer
With 25+ years in the licensing, promotions and entertainment marketing business, Jen Kramer has worked with some of the largest, most powerful companies in the world.
Ms. Kramer started her career at Hearst Magazines where she managed licensing programs for House Beautiful at Walmart and Country Living at QVC. She quickly made her way up the ladder and launched a TV show under the Popular Mechanics for Kids brand. After deciding she wanted to focus on the kids' market, she went to The itsy bitsy Entertainment Company where her initiatives reinvigorated the Eloise brand and led her to handle a wide variety of licensed categories for Teletubbies and Noddy.
Having worked in virtually every category including toys, apparel and accessories, publishing, social expressions and grocery, Ms. Kramer has a well-rounded perspective of the entire licensing industry. Her many years at Avon and PPW, where she and her team developed fun, innovative and interactive playthings for children of all ages, have given her a complete understanding of the toy and premium manufacturing process. Jen also spent a couple of years managing Burger King’s kids’ meal calendar and spearheading entertainment marketing initiatives for other agency Clients such as Embassy Suites, Lee Jeans, Macy’s and Winn Dixie.
Prior to launching Jenerosity Marketing, Ms. Kramer expanded and honed her digital skills at the premiere social engagement marketing company, SocialVibe (now, true[X] media, owned by 21st Century Fox and recently purchased by Disney), where she drove new business development and research and strategy.
Jenerosity Marketing has the expertise, experience and connections to handle all of your promotional and licensing needs.