Category archive: Social Media

What Differentiates Various Social Media Platforms?

A couple of weeks ago, Snapchat announced that they would soon be offering a service that will facilitate user-to-user payments.  While an interesting integration, the news got me to thinking…  What place does an ephemeral messaging app have in the financial services space?  And at the end of the day, will any social media platform…

When Companies Cross the Line…

In the past couple of months, much has been made of Facebook’s experiment in which the network manipulated their users’ emotions by displaying different posts in the users’ news feeds.  This activity raises a valid question regarding corporate responsibility to customers…             When the news broke that Facebook had altered…

And Now For a Little Bit of Housekeeping…

It’s been over a year and a half (and about 75 posts) since we launched the Jenerosity Marketing blog.  We have covered many topics and have searched high and low for the most interesting and current information.  Now, we need a little rest but we also want to hear from you! As many of you…

Can You Trust the News You Are Getting???

This past Sunday, hit show The Good Wife focused on a professor who was being accused of planning a major bomb attack.  What was interesting was that he was being called out for the heinous crime via a popular social network…               A couple of weeks ago, The Pew…

Freedom of Speech or Abuse???

In the past few weeks, I’ve been reading about all kinds of problems arising on Twitter, not the least of which resulted in an actual arrest.  It raises a number of questions, including when does free speech morph into abuse that warrants corrective action?  And what responsibility do social media companies and brands have to…

You’ve Got Fans, but Are They Engaged?

I’ve said it before and I will say it again.  It’s not important how many followers or fans you have.  What matters is how engaged they are with your brand.  A small involved audience will always beat a large audience who doesn’t care…             When I was at SocialVibe, we…

Do You Doubt the Power of Social Media?

The true power of social media is in connecting with others.  Be they friends and family, colleagues or customers, social media is all about engagement and building relationships.               This week was a big week for me! First, I was personally contacted by Facebook to see if I wanted…

How Many Words is a Picture Really Worth?

You’ve heard it many times, but is a picture really worth that much more than text?  It appears to be the case, at least in social media… One of the top tips for successful Facebook posting is always “Use visuals!” Pictures and videos tend to garner respectively 120% and 100% more engagement than the average…

Without Change, There Would Be No Butterflies

I used to hate change.  Moving, looking for a new job, even changing drycleaners would fill me with a sense of dread.  Having entered the digital space, I have gotten used to things changing by the minute and have even learned to embrace it.             Butterfly Education and Awareness Day…

Actionable Tips for Successful Facebook Posting

Did you know that only about 16% of your Facebook friends actually see a particular post?  And each post appears at the top of your friends’ newsfeed for about 3 hours.           The average Facebook user has approximately 140 friends. Imagine if each friend posted their status only one time each…

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