Category archive: Promotions

4 More (Softer) Sales Pointers…

Last week, I shared some tactical tips on how to be an effective salesperson.  I thought that this week I would offer some more strategic advice in terms of the salesperson’s mindset.               I often refer to myself as a “people collector.” I love to meet new people and…

Six (Tactical) Tips On How to Be a Great Salesperson…

This week on Facebook, one of my friends posted about how she hates it when people call her EVERY day to follow up and “make sure that she got their message.”  It got me thinking that there are some basic tips to being an effective salesperson that some people just don’t know…      …

Whose Responsibility Is It Anyway?

Increasingly over the past few years, I have noticed that society is quick to blame a corporation or an organization for issues or problems that occur.  I am truly starting to wonder what has happened to personal responsibility.             About three years ago, a law was passed in San Francisco…

10 Tips to Creating a Successful Promotional Marketing Campaign

This week, I am delighted to announce that we have a guest post from Mary at MRI, Marketing Resources, Incorporated, a promotional marketing services company that has been partnering with agencies and brands for over 14 years.  MRI has executed hundreds of promotions a year for both large and small organizations including Pepsi, McDonald’s and FedEx (among…

Celebrity Promotions – Hot or Not?

Paula Deen is, sadly, just another example of a celebrity gone astray.  But what do you do when your brand is tied to said celebrity?             I am sure that all of you have been bombarded with the news about celebrity chef, Paula Deen’s, admission to making racist remarks.  To…

What I Love About Licensing Show

Though only held for three days during the year, what happens at Licensing Show can impact your entire merchandising program…   Anyone that knows me will tell you that I am crazy for Licensing Show. The excitement when you arrive on the expo floor, the lights and sounds emitted by the major studio booths, the…

Are You Measuring the Right Things?

Very often in this digital age, people are most concerned with “Likes” or clicks but I would posit that those are not the most critical KPIs.             When I worked at Avon Products, managing their toy business, we were constantly monitoring our KPIs. We monitored “Product Revenue on Introduction,” “Revenue…

What Do You Want to Learn?

The field of digital marketing is broad and ever-evolving.  With new app, tools and vendors launching on an on-going basis, it’s hard to do your job and keep up with everything that is available to you.  And with so many areas upon which to focus, it’s hard to even get started…        …

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