Category archive: Promotions

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What Were The Trends At Toy Fair This Year?

We don’t know about you, but we had a great time at Toy Fair this year! Hopefully you did too. As always, Toy Fair is a treasure trove of new trends and hot, upcoming brands and we thought it might be helpful to share some of what we saw coming down the pike. Please join…

What’s the Point of Entertainment???

Two weeks (and thirty years) ago, on October 21, 2015, Marty McFly and Doc Brown made history by changing the future. Marketers celebrated the special date via a number of fun stunts including limited edition product and fictional news vehicles. As the classic film was being honored, I started to think about how entertainment impacts…

Are Adults Going Crazy For Their Favorite Childhood Brands?

Most people in the licensing or promotions business will concur that there isn’t much out there that is truly “new” these days.  Everything is either a rehash or a sequel.  And while something truly different, like Frozen, may reap tremendous rewards, a brand from our youth might be just what the doctor ordered…    …

How Do You Gauge the Success of a Trade Show?

As things settle down again after the madness of Toy Fair last week, it would be beneficial to look back and evaluate how “successful” the show was for you.  As with many things in life, there are a number of criteria to consider when judging the show’s impact on your business…        …

And Now For a Little Bit of Housekeeping…

It’s been over a year and a half (and about 75 posts) since we launched the Jenerosity Marketing blog.  We have covered many topics and have searched high and low for the most interesting and current information.  Now, we need a little rest but we also want to hear from you! As many of you…

Why Go to Toy Fair?

Last week, many of us attended the American International Toy Fair in NYC.  Whether you were displaying in a booth or walking the floor, there are many reasons to attend this show beyond just buying (or presenting) product to be sold at retail…                 As I was preparing…

Five Tips On How to Negotiate Effectively…

This week, I had no fewer than three discussions with Clients about how we wanted to negotiate a deal.  It occurred to me that negotiating is definitely an art and that not everyone knows all the important elements that make it successful.               I have been negotiating licensing and…

Protecting Your Brand is Critical!

If your brand isn’t protected by copyright or trademark, what do you really have to sell?  And do you risk hurting your brand equity due to knock-offs and poor derivative works???           A few days ago, I was on a consulting call with a new Client. We were talking about a…

Branded Promotions Take the Pizza Roll?

Entertainment-branded promotions are a great way to generate excitement around your brand.  They provide a topic of conversation and have the potential to generate a great deal of social media buzz.               I have been in the licensing business for almost twenty years and in the promotional space for…

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