Category archive: Licensing

6 Tips to Prepare for Licensing Expo As A Licensor

While Licensing Expo is less than a week away, it does come around every year!  Here are some things to keep in mind when planning to attend as a Licensor…           As a follow up to last week’s post, we thought it appropriate to provide tips to Licensors who are exhibiting…

7 Tips to Prepare for Licensing Expo As A Licensee

You know Licensing Expo… It’s that three or four day trade show during which our entire industry meets and mingles, trying to get their brand in front of the biggest potential partners.  It can also be a disaster waiting to happen if you aren’t organized and well prepared…             As…

Why Go to Toy Fair?

Last week, many of us attended the American International Toy Fair in NYC.  Whether you were displaying in a booth or walking the floor, there are many reasons to attend this show beyond just buying (or presenting) product to be sold at retail…                 As I was preparing…

Five Tips On How to Negotiate Effectively…

This week, I had no fewer than three discussions with Clients about how we wanted to negotiate a deal.  It occurred to me that negotiating is definitely an art and that not everyone knows all the important elements that make it successful.               I have been negotiating licensing and…

What’s in a logo?

One of the most important assets that a brand has is their logo.  A brand style guide will always contain various elements including colors, fonts, patterns and borders but the logo is the one element that should truly reflect the essence of the brand.               Last week, at the…

Protecting Your Brand is Critical!

If your brand isn’t protected by copyright or trademark, what do you really have to sell?  And do you risk hurting your brand equity due to knock-offs and poor derivative works???           A few days ago, I was on a consulting call with a new Client. We were talking about a…

4 More (Softer) Sales Pointers…

Last week, I shared some tactical tips on how to be an effective salesperson.  I thought that this week I would offer some more strategic advice in terms of the salesperson’s mindset.               I often refer to myself as a “people collector.” I love to meet new people and…

Six (Tactical) Tips On How to Be a Great Salesperson…

This week on Facebook, one of my friends posted about how she hates it when people call her EVERY day to follow up and “make sure that she got their message.”  It got me thinking that there are some basic tips to being an effective salesperson that some people just don’t know…      …

Life is a Marathon, Not a Sprint

When I began my career in licensing almost two decades ago, I distinctly recall the head of my department saying to me, “Life is a marathon, not a sprint.”  He said it in response to my desire to grow and get ahead as quickly as possible.  In hindsight, he was definitely right!      …

Six Things to Consider When Choosing Your Licensees…

When we first launched the Jenerosity Marketing blog, we talked about how to identify potential licensees.  Then, after Licensing Show, we addressed points to keep in mind when presenting your brand.  In this post, I would like to talk about things to consider when selecting a manufacturing partner.         We all know…

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