Category archive: Licensing

Defending Your Rights…

Many of you have probably seen in the trades that the Kardashian sisters have sued one-time licensee, Haven Beauty, and won. The manufacturer was found guilty of not obtaining approvals on licensed products and then, to add insult to injury, failing to pay royalties on the sales of said unapproved product. All of which got me…

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What Were The Trends At Toy Fair This Year?

We don’t know about you, but we had a great time at Toy Fair this year! Hopefully you did too. As always, Toy Fair is a treasure trove of new trends and hot, upcoming brands and we thought it might be helpful to share some of what we saw coming down the pike. Please join…

What’s the Point of Entertainment???

Two weeks (and thirty years) ago, on October 21, 2015, Marty McFly and Doc Brown made history by changing the future. Marketers celebrated the special date via a number of fun stunts including limited edition product and fictional news vehicles. As the classic film was being honored, I started to think about how entertainment impacts…

What’s the Deal with Free Content Streaming?

This past week I started watching my new favorite show, Jane the Virgin. Unfortunately, I was a little late to the game and the second season is starting in about a month. As a result, I decided to binge watch all 21 episodes on the CW mobile app, but I have only been able to…

Are Adults Going Crazy For Their Favorite Childhood Brands?

Most people in the licensing or promotions business will concur that there isn’t much out there that is truly “new” these days.  Everything is either a rehash or a sequel.  And while something truly different, like Frozen, may reap tremendous rewards, a brand from our youth might be just what the doctor ordered…    …

How Do You Avoid Risks in Licensing?

Every business has its risks but it seems like the licensing business just keeps getting more and more challenging.  With limited retailer space, consumer purchasing shifting away from brick-and-mortar, few new brands and a reliance on (often lame) sequels, how is a licensor to make an impact?                …

How Do You Gauge the Success of a Trade Show?

As things settle down again after the madness of Toy Fair last week, it would be beneficial to look back and evaluate how “successful” the show was for you.  As with many things in life, there are a number of criteria to consider when judging the show’s impact on your business…        …

And Now For a Little Bit of Housekeeping…

It’s been over a year and a half (and about 75 posts) since we launched the Jenerosity Marketing blog.  We have covered many topics and have searched high and low for the most interesting and current information.  Now, we need a little rest but we also want to hear from you! As many of you…

Making Sure Your Brand Extension Makes Sense – Part II…

Almost a year ago, we wrote an article stating that licensed products should be a logical extension of your brand.  In the past couple of months, we have started seeing licenses that make us wonder whether we all need a refresher on the concept…             At Licensing Show a couple…

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