Category archive: Digital Marketing

Why Companies are Engaging Mobile Marketing, and Why Yours Should, Too

Today, we thank Sophorn Chhay for his guest post on the value of mobile marketing!   Likely, your customers already have mobile devices. They’re probably use them daily, too. Reportedly, as many as 79 percent of shoppers state they’ve relied on SMS opt-in services to make purchasing decisions. Consumers are always connected, and they’re engaging the…

If There Is No Advertising, How Will We Know What to Buy?

Throughout most of our lives, we have been exposed to advertising everywhere we have looked. TV has seen the bulk of spending, but print, radio and outdoor advertising were highly prevalent as well. As we enter a new age where ad blocking and skipping look to be the new norm, how will marketers get their…

A Guide To Digital Marketing Conferences for 2015

This week, we have a guest post from Digital Third Coast outlining the top digital conferences . We hope that you find it useful!!!                             Digital marketing is an extremely collaborative industry, and plenty of SEOs, content marketers, designers, etc. are more than willing to share…

What Do Mobile Payments Mean for Marketers?

As the world goes more and more mobile, we have to recognize that this “migration” is changing everything from the way that we interact with one another to the way that we manage our finances.  In addition, it creates a great new platform for connecting with consumers…             A couple…

Will Beacons Change Our Shopping Experience For Better or Worse?

Beacons are on the rise.  At retail, they are supposed to enhance the consumers’ experience by identifying products and, better yet, deals that might please said consumer.  But only time will tell if these beacons are a benefit or an annoyance…                 A number of years ago, when…

Maximizing the ROI of Facebook Promotions

This week, we have another guest post from Marketing Resources Inc. outlining how to maximize the ROI of Facebook Promotions. We hope that you enjoy it!         As social media grows in popularity, companies are experimenting with new ways to use this platform to marketing themselves. One of the most popular and…

How Do You Know If Your Tweet Is Appropriate?

Every brand wants to capture consumer attention with messages that get shared around the world.  Who doesn’t envy Oreo’s Super Bowl Tweet or Arby’s latest Grammy’s shout out?  But there is always a fine line between being “in the moment” and being appropriate…                   Last week, I…

Social Media Can Be Creative…

A few weeks ago, we talked about questionable social media platforms like Yo and Emoj.li.  This week we will talk about various uses, both creative and crazy, for platforms that were developed to be (and are) inherently useful and meaningful. I don’t know about you, but I joined Facebook a few years ago to keep…

And Now For a Little Bit of Housekeeping…

It’s been over a year and a half (and about 75 posts) since we launched the Jenerosity Marketing blog.  We have covered many topics and have searched high and low for the most interesting and current information.  Now, we need a little rest but we also want to hear from you! As many of you…

Different Platforms Serve Different Purposes

Social media marketing is a powerful tool, but the key is to know how to use it.  With a wide range of platforms, it is critical to know which one to maximize depending on your audience, your product and a host of other factors.               Last week, Twitter’s stock…

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