Category archive: Business Development

Whatever happened to the Golden Rule?

I used to include a quote at the end of my email signature.  It read “Do unto others as you would have them do unto you.” Commonly referred to as the Golden Rule, it is a good tenet to live by and I make every effort to do so every single day…      …

How Do You Gauge the Success of a Trade Show?

As things settle down again after the madness of Toy Fair last week, it would be beneficial to look back and evaluate how “successful” the show was for you.  As with many things in life, there are a number of criteria to consider when judging the show’s impact on your business…        …

And Now For a Little Bit of Housekeeping…

It’s been over a year and a half (and about 75 posts) since we launched the Jenerosity Marketing blog.  We have covered many topics and have searched high and low for the most interesting and current information.  Now, we need a little rest but we also want to hear from you! As many of you…

Is Integrity A Lost Art?

When I was a senior in college, my boyfriend said something to me that still sticks with me to this day, impacting my decisions as I go through life.  He said, “The best thing about you is that if you say you are going to do something, you always do it.” Twenty years later, I still…

Why Go to Toy Fair?

Last week, many of us attended the American International Toy Fair in NYC.  Whether you were displaying in a booth or walking the floor, there are many reasons to attend this show beyond just buying (or presenting) product to be sold at retail…                 As I was preparing…

6 Tips for Identifying New Clients

One of the biggest challenges in starting a business is finding new Clients.  Putting yourself out there, open to rejection, over and over again.  Here are some things to keep in mind that will (hopefully) ease the pressure.   Finding new Clients is challenging. Where do you even begin? And once you have identified companies…

Gratitude… An Important Ingredient for Success

Having celebrated Thanksgiving here in the U.S. this past weekend, most of us are reflecting on the things for which we are thankful.  In so doing, we are opening up the possibilities for what we will attract now and in the future.               Since I launched Jenerosity Marketing, the…

4 More (Softer) Sales Pointers…

Last week, I shared some tactical tips on how to be an effective salesperson.  I thought that this week I would offer some more strategic advice in terms of the salesperson’s mindset.               I often refer to myself as a “people collector.” I love to meet new people and…

Six (Tactical) Tips On How to Be a Great Salesperson…

This week on Facebook, one of my friends posted about how she hates it when people call her EVERY day to follow up and “make sure that she got their message.”  It got me thinking that there are some basic tips to being an effective salesperson that some people just don’t know…      …

Are You Measuring the Right Things?

Very often in this digital age, people are most concerned with “Likes” or clicks but I would posit that those are not the most critical KPIs.             When I worked at Avon Products, managing their toy business, we were constantly monitoring our KPIs. We monitored “Product Revenue on Introduction,” “Revenue…

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