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Is Integrity A Lost Art?

When I was a senior in college, my boyfriend said something to me that still sticks with me to this day, impacting my decisions as I go through life.  He said, “The best thing about you is that if you say you are going to do something, you always do it.” Twenty years later, I still…

It’s All About Creating The Best Content…

These days you don’t need to turn on your TV set to see great shows.  New producers are popping up everywhere with great content for all ages!               Last week, we saw the conclusion of the 2014 NewFronts. If you aren’t familiar, the Digital Content NewFronts launched in 2012…

Different Platforms Serve Different Purposes

Social media marketing is a powerful tool, but the key is to know how to use it.  With a wide range of platforms, it is critical to know which one to maximize depending on your audience, your product and a host of other factors.               Last week, Twitter’s stock…

Social Media – The Great Connector

Facebook CEO, Mark Zuckerberg, has often stated that his ultimate goal is to “connect the world.”  While he is talking about providing Internet access for all people no matter their socioeconomic status, I would argue that social media connects the world in many other ways as well.                …

Are You Really Safe on the Internet? Part 2

During the past couple of weeks, you probably heard about a little thing called Heartbleed.  Whether you are familiar or not, this little word has the potential to cause major problems across the Internet…               Image Credit: Codenomicon So, Friday evening after my visiting family members had all gone home,…

6 Tips to Achieve Maximum Productivity

As I get ready for my second family visitor in less than a week I have had no choice but to make sure that I am being as productive as humanly possible within my available work hours.  Thankfully, I am disciplined and relatively good at avoiding distractions! When I launched Jenerosity Marketing, many friends and…

Is The End of the Mall Really Coming???

I keep hearing predictions that the modern mall will be gone 15 years from now.  In fact, a couple of months ago, the CEO of a major mall chain gave a keynote speech in which even he predicted the end of the mall as we currently know it.  As foot traffic at brick and mortar…

Jenerosity Marketing Is Shutting Down…

Two years ago, I decided to leave the world of bureaucracy and launch my own company.  My goal was to be able to make things happen and effect change…  To create licensing and marketing programs that would make a difference without being held back by red tape…  Today, all of that is changing!    …

Is Digital Marketing An Effective Political Tool?

When I was at SocialVibe, we had an entire portion of our business devoted to promoting political messages.  Politicians would use our value exchange platform as a tool to get their ads in front of a targeted audience.  And the results were extraordinary…               A couple of weeks ago,…

What’s the Secret Behind Lego?

The Lego Movie reigned supreme at the box office for three straight weeks after its initial release on February 7th.  Coupled with a touring art exhibit called The Art of the Brick, this 50+ year old toy brand is really making headlines… I recently read an article about the strength of the Lego empire. Did…

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