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Whatever happened to the Golden Rule?

I used to include a quote at the end of my email signature.  It read “Do unto others as you would have them do unto you.” Commonly referred to as the Golden Rule, it is a good tenet to live by and I make every effort to do so every single day…      …

How Will I Know What to Watch???

This week, I binge watched Ellie Kemper in the uber-enjoyable Netflix series, Unbreakable Kimmy Schmidt.  After that, I indulged in Jane Fonda and Lily Tomlin in the first few episodes of Grace and Frankie. On tap, enough original content to keep me occupied (and indoors!) the entire summer…             I…

Will We Need Words in Ten Years???

Recent technological advancements are a true sign of our mental advancement. Soon we will be able to control our entire environment via voice command. But our communication techniques appear to be going backwards…                 Last week, I came across two separate articles in my trades that were all…

The Value (and Risk) of a Brand Mascot

While this article about a Sheriff’s office photoshopping a picture of a cat into their weather updates on Facebook may seem silly, it goes far to illustrate the value of a brand mascot.  But there is another side to visual brand representation that may be not as positive…              …

A Guide To Digital Marketing Conferences for 2015

This week, we have a guest post from Digital Third Coast outlining the top digital conferences . We hope that you find it useful!!!                             Digital marketing is an extremely collaborative industry, and plenty of SEOs, content marketers, designers, etc. are more than willing to share…

How Do You Avoid Risks in Licensing?

Every business has its risks but it seems like the licensing business just keeps getting more and more challenging.  With limited retailer space, consumer purchasing shifting away from brick-and-mortar, few new brands and a reliance on (often lame) sequels, how is a licensor to make an impact?                …

The Most Important Trait for An Entrepreneur…

On Sunday, February 15th, more than 22K people participated in the 2015 L. A. Marathon.  As my classmates and I gathered for yoga overlooking the marathon course, we watched the runners and commented on their perseverance. As always, it got me thinking about persistence and how important it is in business…        …

How To Avoid Digital Disasters…

We all live in a digital world.  We have traded in our cameras and our watches for cell phones.  We have given up our Rolodex and daily planners for Microsoft Outlook.  And when was the last time you wrote a hand written letter?  But how do you make sure that your technology doesn’t backfire on…

How Do You Gauge the Success of a Trade Show?

As things settle down again after the madness of Toy Fair last week, it would be beneficial to look back and evaluate how “successful” the show was for you.  As with many things in life, there are a number of criteria to consider when judging the show’s impact on your business…        …

What Do Mobile Payments Mean for Marketers?

As the world goes more and more mobile, we have to recognize that this “migration” is changing everything from the way that we interact with one another to the way that we manage our finances.  In addition, it creates a great new platform for connecting with consumers…             A couple…

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