Author archive: JKramer11

Care To Watch Some eSports???

This morning it was announced that Amazon will be spending nearly $1B to purchase a company some of you have never heard of, but which supports over 50MM MAUs (Monthly Active Users).  That company is called Twitch and is one of the biggest supporters of a major new trend in video gaming…      …

Social Media Can Be Creative…

A few weeks ago, we talked about questionable social media platforms like Yo and Emoj.li.  This week we will talk about various uses, both creative and crazy, for platforms that were developed to be (and are) inherently useful and meaningful. I don’t know about you, but I joined Facebook a few years ago to keep…

When Companies Cross the Line…

In the past couple of months, much has been made of Facebook’s experiment in which the network manipulated their users’ emotions by displaying different posts in the users’ news feeds.  This activity raises a valid question regarding corporate responsibility to customers…             When the news broke that Facebook had altered…

Do We Really Need A Social Network to Just Say Yo???

Lately we have witnessed a myriad of new social networking platforms each with special, specific purposes.  But are many of these new networks really necessary?  And honestly, what is the point of just saying “Yo?”               I am sure by now you have at least heard of the social…

And Now For a Little Bit of Housekeeping…

It’s been over a year and a half (and about 75 posts) since we launched the Jenerosity Marketing blog.  We have covered many topics and have searched high and low for the most interesting and current information.  Now, we need a little rest but we also want to hear from you! As many of you…

Making Sure Your Brand Extension Makes Sense – Part II…

Almost a year ago, we wrote an article stating that licensed products should be a logical extension of your brand.  In the past couple of months, we have started seeing licenses that make us wonder whether we all need a refresher on the concept…             At Licensing Show a couple…

Will the World Soon Be Run By Robots?

While technology can be really great, I personally think human beings are pretty special.  While not perfect, people have the capability to learn, grow, make amends and heal.  The idea that computers are soon going to be able to adapt and “learn” leaves me wondering if we are better off leaving well enough alone…  …

6 Tips to Prepare for Licensing Expo As A Licensor

While Licensing Expo is less than a week away, it does come around every year!  Here are some things to keep in mind when planning to attend as a Licensor…           As a follow up to last week’s post, we thought it appropriate to provide tips to Licensors who are exhibiting…

7 Tips to Prepare for Licensing Expo As A Licensee

You know Licensing Expo… It’s that three or four day trade show during which our entire industry meets and mingles, trying to get their brand in front of the biggest potential partners.  It can also be a disaster waiting to happen if you aren’t organized and well prepared…             As…

Mightn’t We Benefit More From Positive Content?

As I near the end of my binge watching adventure through five seasons of Friday Night Lights, I am struck by how much I love the show.  It is a great example of a positive, inspiring man and how he teaches and serves as an example for his team…            …

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