Author archive: JKramer11

Is Having It All, Exactly When We Want It, A Good Thing?

A couple of weeks ago, Google announced the end of its Google Glass Explorer program.  To be clear, this doesn’t mean that the product is dead.  It just means that Google has completed “Stage One” and is getting ready to roll out a more mass-targeted version of the innovative device.  Soon, almost everyone can have…

Back to the Future?

While in NYC over the holidays, I kept having conversations with people about a new podcast that launched last October called Serial.  If you aren’t familiar, Serial relates the story of an unsolved homicide via a series of twelve installments released over time.  And people are absolutely hooked on it…         Most…

What Differentiates Various Social Media Platforms?

A couple of weeks ago, Snapchat announced that they would soon be offering a service that will facilitate user-to-user payments.  While an interesting integration, the news got me to thinking…  What place does an ephemeral messaging app have in the financial services space?  And at the end of the day, will any social media platform…

Will Beacons Change Our Shopping Experience For Better or Worse?

Beacons are on the rise.  At retail, they are supposed to enhance the consumers’ experience by identifying products and, better yet, deals that might please said consumer.  But only time will tell if these beacons are a benefit or an annoyance…                 A number of years ago, when…

Maximizing the ROI of Facebook Promotions

This week, we have another guest post from Marketing Resources Inc. outlining how to maximize the ROI of Facebook Promotions. We hope that you enjoy it!         As social media grows in popularity, companies are experimenting with new ways to use this platform to marketing themselves. One of the most popular and…

6 Ways to Relieve Stress When The Going Gets Tough…

As an entrepreneur, every day brings new challenges, many of which are extremely stressful.  And without a big corporation to back you, it could literally mean the difference between paying your rent and not.  So, how does one maintain their composure as they endure the ups and downs of growing a business?      …

How Do You Know If Your Tweet Is Appropriate?

Every brand wants to capture consumer attention with messages that get shared around the world.  Who doesn’t envy Oreo’s Super Bowl Tweet or Arby’s latest Grammy’s shout out?  But there is always a fine line between being “in the moment” and being appropriate…                   Last week, I…

How Do You Feel About Brands Invading Your Entertainment?

I don’t know about you, but in the last month or two, I have felt like I have been assaulted multiple times by brands making an appearance in some of my favorite TV shows.  It’s got me thinking (again) about the line between entertainment and advertising…               About a…

Welcome Back to Reality; Hopefully You Got Some Rest…

Last week, Jenerosity Marketing was closed for business as we took a much-needed vacation.  Studies show that vacation and a complete break from our ever-connectedness will actually make us more productive upon our return.  Why wouldn’t you want to take care of yourself and your business in this way???            …

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