Author archive: JKramer11

Defending Your Rights…

Many of you have probably seen in the trades that the Kardashian sisters have sued one-time licensee, Haven Beauty, and won. The manufacturer was found guilty of not obtaining approvals on licensed products and then, to add insult to injury, failing to pay royalties on the sales of said unapproved product. All of which got me…

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Why Companies are Engaging Mobile Marketing, and Why Yours Should, Too

Today, we thank Sophorn Chhay for his guest post on the value of mobile marketing!   Likely, your customers already have mobile devices. They’re probably use them daily, too. Reportedly, as many as 79 percent of shoppers state they’ve relied on SMS opt-in services to make purchasing decisions. Consumers are always connected, and they’re engaging the…

What Were The Trends At Toy Fair This Year?

We don’t know about you, but we had a great time at Toy Fair this year! Hopefully you did too. As always, Toy Fair is a treasure trove of new trends and hot, upcoming brands and we thought it might be helpful to share some of what we saw coming down the pike. Please join…

How Valuable Are Your Vacation Days?

We have written in the past about the importance of disconnecting from time to time. Napping, taking a walk, shutting off your phone after a certain hour in the evening are all great ways to avoid burnout. But what about those of you who never seem to take your vacation days? Are actually hurting your…

What’s the Point of Entertainment???

Two weeks (and thirty years) ago, on October 21, 2015, Marty McFly and Doc Brown made history by changing the future. Marketers celebrated the special date via a number of fun stunts including limited edition product and fictional news vehicles. As the classic film was being honored, I started to think about how entertainment impacts…

If There Is No Advertising, How Will We Know What to Buy?

Throughout most of our lives, we have been exposed to advertising everywhere we have looked. TV has seen the bulk of spending, but print, radio and outdoor advertising were highly prevalent as well. As we enter a new age where ad blocking and skipping look to be the new norm, how will marketers get their…

What’s the Deal with Free Content Streaming?

This past week I started watching my new favorite show, Jane the Virgin. Unfortunately, I was a little late to the game and the second season is starting in about a month. As a result, I decided to binge watch all 21 episodes on the CW mobile app, but I have only been able to…

Are Adults Going Crazy For Their Favorite Childhood Brands?

Most people in the licensing or promotions business will concur that there isn’t much out there that is truly “new” these days.  Everything is either a rehash or a sequel.  And while something truly different, like Frozen, may reap tremendous rewards, a brand from our youth might be just what the doctor ordered…    …

Should Brands Take a Stand?

During the last few weeks, there has been a lot of big news in the world. A mass shooting in Charleston, a ruling in favor of marriage equality and the upholding of Obamacare. As we read through our trade newsletters, we were struck by how many brands showed support or dissent for the current events…

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