Two weeks (and thirty years) ago, on October 21, 2015, Marty McFly and Doc Brown made history by changing the future. Marketers celebrated the special date via a number of fun stunts including limited edition product and fictional news vehicles. As the classic film was being honored, I started to think about how entertainment impacts real life…
Having started the official buzz with the Force Friday toy launch in early September, Disney then partnered with the NFL to launch the latest trailer the following month.
Particularly effective, and in my humble opinion, fairly genius, as it drove fans to watch the football game on ESPN to see the movie trailer as soon as possible.
In addition, fan enthusiasm for the latest installment is so great that ticket-seller sites quickly crashed as soon as pre-sale tickets were made available.
All of this leads me to wonder about the true roll of entertainment in our lives…
For many of us, movies, TV shows and books are just things that we enjoy, however rabidly.
But for others, they are defining characteristics of their personality.
When Twilight was all the rage, fans were so passionate in supporting their favored love interest (Team Edward vs. Team Jacob), that they became abusive to others who didn’t share their opinion!
And in some cases, entertainment actually has the power to impact real life, even if undesirable…
Many of you may already know that the 9/11 tragedy was foreshadowed in Tom Clancy’s book, Debt of Honor a number of years prior to the attacks.
So, I ask you, what is the purpose of entertainment in your life?
Is it a form of escape?
A means of connecting with others?
As always, tell us your thoughts in the Comments below…