A few weeks ago, we talked about questionable social media platforms like Yo and Emoj.li. This week we will talk about various uses, both creative and crazy, for platforms that were developed to be (and are) inherently useful and meaningful.
I don’t know about you, but I joined Facebook a few years ago to keep in touch with friends and family after I launched my business.
My time was much more limited and working from a home office afforded me fewer opportunities to interact in person with close friends and acquaintances.
Facebook was a great solution that let me stay connected…
And that is actually Mark Zuckerberg’s goal as he continues to develop the platform – to connect the world!
And as I have outlined before, I turn to Twitter for breaking news and Pinterest for visual inspiration.
But what about those times when people use social media platforms for questionable purposes?
For example, teens these days appear to be engaging in the “Fire Challenge” by setting themselves on fire to gain YouTube or Facebook celebrity.
No, I am not kidding…
And online bullying continues to make young girls (at least) feel depressed or insecure.
But what actually inspired this post was an article I read a little over a month ago about an Irish pub that was only accepting job applications via Snapchat!
At first I thought, “Well, that’s a little absurd.”
But the more I thought about it, the more I was impressed with their innovative use of the platform.
To their point, they aren’t hiring rocket scientists and just needed to know who could carry dishes and be entertaining.
Easy things to convey in a quick amount of time if you think outside the box…
Another creative way that companies have used social media in the past was to crowd-source images and videos highlighting the benefits of their brands.
UCG is all the rage these days and social media makes it that much easier for brands to harness its power!
Why spend hundreds of thousands of dollars to shoot your own TV spot when you can have your genuine fans do it for you for a fraction of that cost?
These are just a couple of examples of imaginative ways brands are using social media to their and their consumers’ benefits.
Can you think of any others? As always, share them with us in the Comments below…