It’s All About Creating The Best Content…

Post 42 of 109

These days you don’t need to turn on your TV set to see great shows.  New producers are popping up everywhere with great content for all ages!









Last week, we saw the conclusion of the 2014 NewFronts.

If you aren’t familiar, the Digital Content NewFronts launched in 2012 as an alternative to the broadcast upfronts.

During the presentations, most of the major digital platforms and publishers present their upcoming programming slates to brands, agencies and the media.

This year, it was overwhelming how many different entities are developing proprietary long-form content.

In the wake of Netflix’s success with House of Cards and Orange is the New Black, platforms ranging from Yahoo to AOL to Crackle are coming up with interesting things for you to watch.

Yahoo announced a couple of new comedies from veteran producers as well as a partnership with Live Nation to drive eyeballs to its website and mobile apps.

Soon, you will be able to access a new concert every day of the year along with behind-the-scenes content, interviews and special performances!

Alternatively, Crackle is tapping big-name actors to spur interest in their new shows.

They have already won with Jerry Seinfeld’s, Comedians in Cars Getting Coffee, and are hoping for more victories with Breaking Bad’s Bryan Cranston and recent Bourne series star, Jeremy Renner.

And in February, Amazon Studios continued its strategy of launching pilots and letting their audience decide what gets expanded into a full season of episodes.

Expect to see at least a handful of new series for kids and adults alike…

Deviating from the long-form “formula,” AOL is proceeding with short-form, unscripted content featuring big name stars like Steve Buscemi and James Franco.

Should you be questioning this move, there have been a number of successful short-form series (though usually scripted) ranging from Wigs on YouTube to Burning Love on Yahoo, indicating that this may be a less expensive and equally impactful way to gain a following.

By now you probably realize that content development isn’t going away, but the big question you may be asking is why?

It all comes down to dollars and cents.

All of these platforms are fighting for advertising dollars.

The better and more engaging the content, the more people will watch, post, tweet and share.

The more activity they can generate, the more people will (one would surmise) tune in and the bigger the reach for advertisers.

So, I think it is fair to say that we can expect to see this trend continuing for foreseeable future.

But, is there a point at which things will become so amplified that we will go into overload?

As always, tell us what you think in the Comments below…

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