Want to Encourage More Consumer Engagement? Try Gamification!

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One of the best ways to inspire your consumers to engage is to integrate some form of rewards system.  This is more recently referred to as “gamification” and is becoming as widespread as the air we breathe!

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Let’s start with the question “What is gamification?”

Gamification is defined as “the use of game thinking and game mechanics in a non-game context to engage users and solve problems.”

In layman’s terms, it equates to motivating people to engage with you by offering prizes or rewards of some kind.

The technique can be used in apps, by services and by brands to increase loyalty and consumer involvement.

One of the best-known examples of an app that incorporates gamificiation is Foursquare.

To use Foursquare, when you arrive at your destination (say, your local Starbucks), you open your Foursquare mobile phone app and “check in.”

When you check in, you earn points, win badges and, if you are the most frequent visitor to a certain location, become mayor.

And believe me, the competition is fierce!

Vizio’s new online social community “Fandemonium” allows fans of all types to express their support for their favorite team, musician, movie, etc. and earn related rewards.

There are gamified apps that help inspire children to do their chores.

Gamified social networking communities that encourage you to stay fit.

There’s even gamification of your sex life!!!

So, then, the question becomes, how can we use gamification to grow our businesses?

If your goal is sales, you can implement a loyalty program where every time a customer makes a purchase, they get a reward.  Earn enough rewards and that customer can become “customer of the month!”

For engagement purposes, if I wanted to encourage people to make comments on this blog post, I might announce that the person who offers the most insightful comments will be mentioned in my next blog post.

If your goal is to collect consumer information, you can offer a reward for each piece of information that the person provides, leading up to one big “prize” when their profile is complete.

And this is just the tip of the iceberg.

What are some of your favorite examples of gamification?  Tell us in the Comments below…

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