Why You Need Digital Marketing and How We Can Help…

Post 109 of 109

Traditional TV viewership is decreasing across all age groups.  And, whether we as marketers like it or not, total time spent on social (and digital) media continues to increase.  Are you ready???

  • More than 86% of TV viewers admit to skipping commercials
  • In a recent survey, the number of parents who said they own a television decreased by 7%
  • Nearly 30% of US adults own a tablet or eReader
  • 172MM US consumers own smartphones
  • 85.5MM consumers accessed social networks via a smartphone or tablet in July 2012
  • 24% of Black Friday purchases in 2012 were made on a mobile device
  • Close to 40% of Americans now use their smartphone or tablet while watching TV at least once a day
  • Time spent on PCs and smart phones was up 21% from July 2011 to July 2012

No matter how you look at it, consumers are spending more time with their computers, tablets and cell phones than ever before and that is projected to continue indefinitely.

As a result, creating a 3rd party promotional or licensing program and marketing it via print or TV ads just isn’t going to cut it any longer.

But that doesn’t mean that you should panic.

There are so many exciting, interactive and engaging tools out there for you to maximize; you just need to take the first step to learn about them.

This is where Jenerosity Marketing can help you…

We have spent the past year and a half ensuring that we know the most effective and cost efficient platforms and marketing tools available and are ready to help you integrate them into your programs.

Every day, we are combing the trades, exploring new opportunities and doing our best to keep you apprised of the latest developments, launches and news in the digital and social space.

So what are you waiting for?  Give us a call, follow us on Twitter, Like us on Facebook or Link to us on LinkedIn and let us help you stay up to speed as the digital march continues!

 

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